The Cheapest SMTP Service

Are you looking for the cheapest SMTP Service? You’re in the right place. Our goal is to guide you to the cheapest email sending service on the market, and explain the pros, cons and alternatives to using a cheap SMTP service.

There are two things you need to bear in mind:

  • Cheap doesn’t always mean convenient
  • A simple SMTP server such as your outgoing mail service or hosting provider (and even Amazon SES) is not a smarthost. A simple SMTP server manages sending; a smarthost manages deliverability

What Is Amazon SES and Why Is It So Cheap?

Amazon SES - The Cheapest SMTP Service

Amazon SES, or Simple Email Service, is a cloud-based, scalable, and basic email service for developers. It’s part of Amazon WEB Services (AWS).

Amazon tells us that Amazon SES is suitable for sending:

  • Transactional emails
  • Bulk communications
  • Email marketing campaigns

In practice, though, as we’ll see, Amazon SES is more suitable for sending transactional emails than marketing emails. Nor does Amazon SES have a complete platform that allows you to structure the design and template of your emails, functions that are essential for a successful email marketing campaign.

Amazon SES is, however, one of the cheapest email services available. It charges just ten cents for every 1,000 emails sent. You pay for what you use with a subscription model that doesn’t provide benefits for early payment.

The Main Advantage of Amazon SES Is the Price

So Amazon SES is cheap. It also has a free version that lets people who use the Amazon hosting app EC2 send up to 62,000 emails per month, provided they don’t include attachments. It can be a great deal for small companies that send a limited number of emails.

Amazon SES keeps its costs low by functioning as an email sender, not an email service that also offers deliverability and statistics. It’s basic: it sends a large number of emails from a single account but the user is left to manage their email flow alone. Nor are users able to analyse their results with reports and statistics, essential information for serious marketers.

Amazon SES is an easy and reliable sender of transactional messages. It was created to send emails over API, not to offer a complete SMTP platform. Its limitations keep it cheap so it can’t be compared to other professional email APIs and services. If you want to do more with an email service than send messages that thank customers for their business then Amazon will disappoint.

The Pros and Cons of Amazon SES

Let’s take a look at the pros and cons of Amazon SES, one of the cheapest SMTP Services on the market. Why is it so popular and why is it not the right choice for every kind of business?

Pros

  • Low price
  • Easy integration with other AWS services
  • Incoming mail management

Cons

  • Manages sending. not deliverability
  • No drag & drop editor
  • No statistics or analytics
  • No deliverability support
  • Not user-friendly
  • Difficult to integrate with other services
  • No support

It’s clear then that the biggest advantage of SES is its low price. While some users report that SES is difficult to use and challenging to integrate with other services, it can be a good tool for sending emails if your goal is only to send them, and not to check delivery or manage other components of your email campaign such as graphic design and performance analysis.

But few companies care only about sending their emails and nothing else. Even if a company is only sending transactional emails (the function for which Amazon SES is best suited), it would still need templates and should still analyze sending statistics.

As we’ve explained, transactional emails are the business card of an online business. They must arrive promptly in recipients’ inboxes where they work as a catalyst that generates new purchases — but only if their appearance is accurate and well-structured, built on beautiful templates. They also need to include purchase suggestions and offer promo codes, and so on.

Transactional messages also have to avoid the spam folder. Because they’re emails that recipients are waiting for after placing an order or requesting a password reset, their failure to arrive generates a loss of consumer trust. To win the reliability that keeps that trust, you need to rely on an external SMTP Service that ensures your emails always arrive at their destination.

Professional email management platforms such as turboSMTP and SendGrid guarantee better delivery rate than the cheapest SMTP services. They are built to tackle deliverability issues and they cultivate relationships with major email providers to keep both shared and dedicated IPs whitelisted.

Other advantages of a more complete SMTP Service like turboSMTP are:

  • Real time statistics that let you track your results and get the most out of your email strategy by learning from your mistakes.
  • A drag & drop editor to create eye-catching templates for both transactional and commercial emails.
  • Dedicated support for deliverability issues and marketing plans.
  • Ease of use that makes the platform suitable for both technical and non-technical users.

Looking for the Cheapest SMTP Service? You’ll Get Better Value with a Professional One

Cheap SMTP Services such as Amazon SES do not deliver specific support, template editor, statistics, or any other tool except email sending. You have to do everything yourself and add platforms that let you track your email flow, monitor your results, and create engaging email templates.

In terms of costs, this approach is rarely the best. It might pay if you manage a very big company that sends millions of transactional emails per month. But otherwise, you should look at other possibilities.

With a professional SMTP service, you can subscribe to an email plan that meets your needs, and enjoy access to an easy-to-use platform that offers in a single solution all of the following:

  • Professional email APIs for developers
  • Transactional email sending
  • Newsletters
  • Email tracking in real time
  • Deliverability support
  • 24/7 customer care
  • Whitelisted IPs
  • No ISP restrictions
  • Drag & drop editor

When you’re looking for a perfect email sending solution, look beyond the price!

The cheapest SMTP service might not be the right one for you.

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