How to send transactional emails

What is a transactional email? Put it simply, it's a service email triggered by a user's action: for instance a welcome message after a registration on a website, a password reset confirmation, an out-of-office auto-responder, a purchase receipt, an error alert.

Transactional emails have the highest open rates, right because they are a direct answer to a previous action: so the user is somehow already waiting for them. And in general, also the click-through rates are extremely high.

As transactional emails are so good for business, it's vital for a marketer to make sure that they're correctly delivered to the recipients and keep accurate track of them. With turboSMTP, you can do it with no effort.

How to?

You simply need to register and start sending emails using turboSMTP as your new SMTP server. This will maximize the deliverability of all your messages ensuring that the highest number will reach the targeted inbox.

Then you can use our dashboard to get live results about the transactional emails you have sent: the open rate, the bounce rate, the click rate and other valuable data that will give you a complete control over your users' actions – and also a huge help to improve your communication.

Also, if you are a coder and need to send transactional emails via web, you can take advantage of our brand new SMTP API: the "Send" method will allow you to create a script and run turboSMTP on your website or application and deliver transactional messages easily.

Finally, here are some bonus tricks on how to make your transactional emails working better:

  • Keep them concise and extremely clear. The user already knows what he's expecting, so be synthetic.
  • Make it sure that they are sent just a few seconds after the action performed by the user.
  • Use the nicest and simplest template – to encourage clicking.
  • Place your contact details in the footer.
  • Always send from an active address, best if authenticated.
  • Pay attention to the subject line: it must state clearly the content of the transactional email, to make it stand out in the user's inbox.
  • Test, test, test!
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